ZOWIE

To find out the needs of the target group in the DACH region, we engaged in several forums, steered conversations, and monitored the results. Our team created valuable insights about the customer’s needs and desires and a precise understanding of the brand’s standing in the DACH community. In total, we analyzed six online communities, hundreds of threads, and thousands of comments. ZOWIE was then able to adjust its DACH marketing strategy as well as the features of its products. 

During the Blast Major 2023 in Paris, ZOWIE also tried to gain worldwide attention to boost its visibility in the esports community. The company sponsored the event and engaged in a partnership series with the famous esports team Heroic. Unfortunately, the campaign produced very few results and the company needed additional support in reaching their target audience before the Major was over. We quickly jumped in and activated our network to place ZOWIE in a charity stream hosted by famous German Counter-Strike content creators.  With our assistance, ZOWIE seized this opportunity and successfully integrated its brand into the event, generating substantial visibility and interest. With 46 hours streamed, and over 20.000 viewers, as well as multiple social activations throughout the stream, ZOWIE was able to reach out to its core audience in DACH.  It was truly a win-win situation, as ZOWIE not only gained a significant presence in the German-speaking market but also managed to connect with its target audience on a deeper level while supporting a good cause.