NMKR

Managing communication for an aspiring tech startup aiming to change the world

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Challenge

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NMKR, a dynamic startup, embarked on an ambitious mission to harness blockchain technology beyond the realms of cryptocurrencies and NFTs. Their innovative approach aimed at empowering people to tackle real-world challenges using blockchain quickly drew global attention.

 

Approach & Results

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Managing Rapid Growth and Community Engagement

As the startup gained traction, attracting thousands worldwide, managing community interactions and building a cohesive brand became critical. As the communications lead, we established comprehensive guidelines for branding and messaging. We meticulously crafted the brand identity and streamlined both internal and external communications to maintain clarity and consistency.

Expanding Influence and Engagement

Our strategic structuring of communication processes enabled NMKR to effectively capitalize on the growing interest. The team significantly expanded its social media presence, actively engaged with the community on Discord, and boosted its visibility through press coverage, both within and outside the blockchain ecosystem.

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