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Developed by Battlestate Games, EfT: Arena is a fast-paced 5v5 shooter that extends the hardcore-realism of the acclaimed “Escape from Tarkov” universe. The game made its debut at gamescom – exclusively for press and influencers – in a highly anticipated first-ever play session.
We invited hundreds of journalists and influencers to experience the game firsthand. Managing time slots meticulously, we enabled Battlestate Games to conduct their testing sessions effectively. Our team was on-site, ensuring that all visitors were having a great time and receiving all the necessary information to create comprehensive coverage and content.
Despite challenges, including handling late and spontaneous applications, our efforts paid off. We successfully welcomed over 170 people from 20 countries into the EfT: Arena booth, where they had the opportunity to engage with the new game. Our strategic approach not only facilitated valuable feedback but also generated buzz and excitement among the gaming community.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
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