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The war for talents in the blockchain industry has begun. Switzerland adopted the new technology and possibilities early, building an environment for start-ups and traditional companies alike that want to use the technology to improve their business or to find new business models. Thanks to its regulatory system, companies felt safe to start their business in Switzerland and the birth of the Crypto Valley began. Soon after, the hype around blockchain was gone, but the vast benefits of the technology stayed. Our client Swiss Global Enterprises – the business development of Switzerland and its cantons – was eager that especially foreign companies understood the benefits of the location and and ultimately convince them to relocate their operations.
But Switzerland is not the only country that invested in blockchain and is looking for companies and talents to settle down. By securing media placements in relevant B2B publications, we have showcased the advantages of Switzerland as a prime destination for the industry, highlighting the country as the best location out there. We focussed on international outlets, endemic and non-endemic alike thanks to the diversity of the projects we pitched. We did that by using our broad network, constantly monitoring the industry, and creating stories that are fascinating for this particular target group.
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