Branding a nation as the global hub for innovation? We’ll make Switzerland the primary destination!
The so-called war for talent in the blockchain industry has begun. Switzerland adopted the new technology and possibilities early, building an environment for start-ups and traditional companies alike that want to use the technology to improve their business or to find new business models. Thanks to its regulatory system, the companies felt safe to start their work in Switzerland and the birth of the Crypto Valley began.
A strategic bridge between national innovation and global media influence
Switzerland is not the only country that has invested in blockchain and is looking for companies and talents to settle down. Our agency orchestrated a comprehensive international media strategy to act as the bridge between Switzerland’s technological landscape and the global business community. We quickly took over responsibility for crafting a narrative that showcased Switzerland’s advantages as a prime destination, ensuring a sanity check for all messaging to maintain brand integrity against international competition.
By securing media placements in relevant publications, we branded the country as the best location out there for the industry. We focused mainly on international outlet, endemic and non-endemic alike, thanks to the diversity of the projects we pitched. We achieved this by using our broad network, constantly monitoring the industry, and creating stories that are fascinating for every reader. Our expertise helped shape an authentic and engaging story, ensuring that Switzerland’s unique regulatory safety and thriving ecosystem remained at the forefront of the global conversation.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
