The so-called war for talent in the blockchain industry has begun. Switzerland adopted the new technology and possibilities early, building an environment for start-ups and traditional companies alike that want to use the technology to improve their business or to find new business models. Thanks to its regulatory system, the companies felt safe to start their work in Switzerland and the birth of the Crypto Valley began.
But Switzerland is not the only country that invested in blockchain and is looking for companies and talents to settle down. By securing media placements in relevant publications, we have showcased the advantages of Switzerland as a prime destination for the industry, branding the country as the best location out there. We focussed mainly on international outlets, endemic and non-endemic alike thanks to the diversity of the projects we pitched. We did that by using our broad network, constantly monitoring the industry, and creating stories that are fascinating for every reader.
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