For over a century, RECARO has mastered the art of creating seats that embody the highest standards of quality and comfort. Leveraging this rich heritage, RECARO founded its Gaming division, dedicated to designing chairs specifically for gamers. After launching two successful products that gathered numerous awards, it was time to unveil two new gaming chairs to the public.
To introduce these products, we crafted engaging content for the landing pages. Our approach involved not just presenting the features, but doing so in a way that resonates with the gaming community. This creativity extended to our newsletters, which captivated potential customers with compelling descriptions of the chairs’ innovative features.
Our efforts culminated in the creation and distribution of press releases that generated media coverage and numerous positive reviews. The attention created by these strategic communications helped further cement RECARO Gaming’s reputation in the gaming industry.
