Bringing a century of comfort to a new generation? We’ll seat the media in the front row!
For over a century, RECARO has mastered the art of creating seats that embody the highest standards of quality and comfort. Leveraging this rich heritage, RECARO founded its Gaming division, dedicated to designing chairs specifically for gamers. After launching two successful products that gathered numerous awards, it was time to unveil two new gaming chairs to the public. The challenge was twofold: maintaining the prestige of a legacy brand while communicating the innovative, gamer-centric features of these new models to a highly critical hardware audience.
Engaging the gaming community
Our agency orchestrated the launch communication, acting as the bridge between mainstream entertainment and gaming culture. To introduce these products, we crafted engaging content for the landing pages. Our approach involved not just presenting the features, but doing so in a way that resonates with the gaming community. This creativity extended to our newsletters, which captivated potential customers with compelling descriptions of the chairs’ innovative features. We provided a sanity check on the messaging to ensure an authentic and engaging story that hit the right tone for both core gamers and lifestyle audiences.
Spreading the word
Our efforts culminated in the creation and distribution of press releases that generated media coverage and numerous positive reviews. By managing the end-to-end process and ensuring alignment with key stakeholders, we provided a realistic representation of the RECARO Aer and Nxt models. The attention created by these strategic communications helped further cement RECARO Gaming’s reputation in the gaming industry as an influential voice. By sharing important insider insights and leveraging our broad network, we ensured that the new products were introduced to the market in a credible, compelling, and culturally impactful way.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
