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Overtake is all about one thing: esports racing. Their DNA is infused with a deep passion for speed and fascination. Our longstanding client was on the verge of joining forces with the biggest forum in its industry – RaceDepartment – and reached out to us for strategic support with creating all necessary communication assets. The challenge was to announce the merger of these two prominent brands without alienating either community. The announcement had to cover all relevant topics, addressing potential concerns from both parties and ultimately highlighting the mutual benefits of the merger for all involved.
To achieve this, we have drafted the entire communication plan, including potential crisis communications, statements, and assets to be used across multiple channels, including social media and forums.
Tweets and posts from the merger announcement, that one press article, summary of positive replies in the forum.
I just love these guys.
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
