gamescom LAN

Making the inaugural gamescom LAN a lighthouse event of the industry

Challenge

Turning a premier event into a community landmark? We’ll amplify the hype!

The inaugural gamescom LAN, jointly organized by TaKeTV GmbH and MYI Entertainment, proved to be an outstanding success, evident not only in the impressive numbers but also in the vibrant community atmosphere. Being the first event of many, the debut naturally had to generate attention and interest, not only within the creator community but also in the media landscape and on other channels. This is where we came into play.

Approach

Orchestrating the heartbeat of a community-driven festival

As the official PR and communications partner, our agency acted as the primary bridge between mainstream entertainment and gaming culture. From pre-event preparations to managing the end-to-end on-site hosting of press representatives, we provided a sanity check for the event’s narrative, ensuring its core values of community and teamwork resonated in every message. By leveraging our deep industry connections, we secured two strong media partnerships and a targeted outreach plan that focused on high-tier national and local outlets.

Beyond coordinating interview series with celebrated players and influencers, our role was pivotal in managing the journalists’ experience on-site. We ensured their access and comfort throughout the tight schedule, allowing them to capture every nuance of the high-stakes competition. Our efforts facilitated comprehensive coverage across prominent outlets such as ZDF, WDR, and kicker eSport, showcasing the widespread interest and excitement surrounding this milestone moment at the prestigious Koelnmesse GmbH.