Hosted by Deutsche Fußball Liga (DFL), Virtual Bundesliga (VBL) brings together over 30 professional football clubs from across Germany. The season culminates twice a year with the finals held at a live event in Cologne. Being the third league hosted by the DFL, the product has to prove itself against other esports titles but mainly versus traditional soccer in Germany.
The VBL finals usually attract a diverse array of press, from esports and football-specific journalists to mainstream media and photographers, all converging for a weekend in Cologne. Besides inspiring a broad array of journalists to join and cover the event, our role was pivotal in managing the journalists’ experience on-site, ensuring their comfort and access throughout the event.
As the primary point of contact for the press, we coordinated a series of interviews with the most celebrated players, arranged photo shoots, and facilitated TV coverage. Our efforts ensured the event ran smoothly, despite the tight schedule, allowing the media to capture every moment of the high-stakes competition.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
