FUSE, the Branded Entertainment and Gaming specialists within Omnicom Media Group, the world’s largest agency network – operates in a highly competitive and fast-paced environment. Despite their global backing, the challenge was to carve out a distinct and authoritative voice in the trade press. The goal: consistently place FUSE’s unique expertise in front of key decision-makers through strategic guest articles, high-level panels and partner announcements – ensuring FUSE was recognised not just as part of a network, but as the definitive expert for culture-driven marketing – an approach we also applied for the Deutscher Tierschutzbund.
We spearheaded daily PR support for FUSE, focusing on bridging the gap between their internal expertise and external media impact. We took responsibility for placing news and crafting in-depth guest articles for prominent trade publications – including HORIZONT, one of Germany’s most respected marketing and communications titles. Through continuous PR consulting and topic identification, every piece of content – from partner announcements to complex industry statements – was aligned with FUSE’s core positioning. Our team acted as a strategic filter, refining narratives to maintain a consistent and authoritative tone across all press activities.
Beyond traditional media relations, we expanded FUSE’s influence through a comprehensive LinkedIn support strategy and specialised B2B formats. We managed the preparation and moderation of high-profile webinars in cooperation with FUSE partners, establishing a direct and educational line of communication with their core audience. Through coordination of press releases and panel appearances, FUSE’s themes were consistently represented across media. Regular communication reporting provided a transparent overview of growing influence – cementing FUSE’s position as a thought leader within the global OMG network.
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