EVA

To bring EVA’s free-roaming VR experience to the center of attention at gamescom, we shaped a clear narrative that makes the concept instantly understandable: full-body movement, real teamwork, and immersion without cables. We translated the product into tight, press-ready messaging and a booth story that works in seconds, because on the show floor, curiosity is won fast or not at all. With Germany as the next growth step, every touchpoint needed to communicate why EVA isn’t “just VR,” but a scalable arena concept built for impact, repeatability, and franchising potential.

With that foundation in place, we built a targeted outreach plan focused on high-tier journalists and creators, combining personal pitches, structured follow-ups, and curated invitations for EVA’s gamescom launch. We managed press attendance end-to-end , from scheduling and coordinating play sessions to on-site hosting, guiding media through the experience, and ensuring a smooth flow at the booth. After the event, we monitored mentions and press output to evaluate visibility and turn momentum into clear reporting, supporting EVA’s positioning and helping open doors for future franchise conversations.