Cutting through the noise of a global network? We’ll put the specialist in the spotlight!
FUSE, the Branded Entertainment and Gaming specialists within the world’s largest agency network, Omnicom Media Group (OMG), operates in a highly competitive and fast-paced environment. Despite their global backing, the challenge was to carve out a distinct and authoritative voice for the agency in the trade press. The goal was to consistently place FUSE’s unique expertise in front of key decision-makers through strategic guest articles, high-level panels, and partner announcements. We needed to ensure that FUSE was recognized not just as a part of a network, but as the definitive expert for culture-driven marketing.
Strategic thought leadership and editorial excellence
Our agency spearheaded the daily PR support, focusing on bridging the gap between FUSE’s internal expertise and external media impact. We took over the responsibility for placing news and crafting in-depth guest articles for prominent trade publications. By providing continuous PR consulting and topic identification, we ensured that every piece of content, from partner announcements to complex industry statements, was aligned with FUSE’s core branding. Our team acted as a strategic filter, refining narratives to maintain a consistent and authoritative tone across all press activities.
Multichannel engagement and professional visibility
Beyond traditional media relations, we expanded FUSE’s influence through a comprehensive LinkedIn support strategy and specialized B2B formats. We managed the preparation and moderation of high-profile webinars in cooperation with FUSE partners, establishing a direct and educational line of communication with their core audience. Our efforts included the coordination of press releases and panel appearances, ensuring that the agency’s themes were consistently represented in the media. Through regular communication reporting, we provided a transparent overview of the growing influence, cementing FUSE’s position as a thought leader within the global OMG network.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
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