Turning an underdog run into a sustainable brand legacy? We’ll secure the spotlight!
In 2023, GamerLegion achieved the unexpected by securing second place at the BLAST Paris Major. Competing against the world’s top teams, they not only advanced to the finals but also captured the attention of the esports community worldwide. The organization wanted to make the most out of this momentum and hired us to support them in all things communications.
In the wake of this success, our primary objective was to sustain the momentum and maximize visibility. We provided GamerLegion with a comprehensive global communications strategy and content plan to amplify its presence within the community. Our team facilitated interviews with popular media outlets, enhancing the organization’s image and broadening its public appeal. On the Social Media front, we managed their corporate and C-Level LinkedIn accounts and arranged major speaking opportunities. A newly launched TikTok channel – which we supported by strategically placed paid opportunities – rapidly attracted more than 9,000 followers in less than two months, drawing even more fans to the team.
Our strategy extended beyond just Counter-Strike. We leveraged the heightened interest to spotlight other titles within GamerLegion’s portfolio, securing interviews and coverage across various gaming disciplines. This not only diversified their audience but also reinforced their presence in the esports scene.
As is typical for any sports organization, GamerLegion experienced its share of ups and downs. It was our responsibility to communicate not only their triumphs but also necessary changes within the team. These crisis communication pieces were consistently well-received, reflecting the strong community support we helped to foster.
Constant and high-quality content ideas are required to stand out from the rest and eventually win more fans to cheer for the team. Supporting the internal crew and enabling them to even win Content Awards. We also occasionally produce high-quality videos and other content formats ourselves.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
