Establishing a new festival landmark? We’ll make sure the message hits home!
Freaks 4U Gaming is the leading 360° marketing agency for esports and gaming in Germany. In 2022, they organized the German DreamHack for the first time. The challenge was twofold: building long-term buzz for a premiere event in a competitive landscape while maintaining absolute brand integrity during high-pressure transitions.
A strategic bridge between event excellence and media impact
Our agency acted as the bridge between mainstream entertainment and gaming culture for Freaks 4U Gaming. To support the launch of DreamHack Hanover, we quickly took over responsibility for most of the external communications as well as internal announcements. We provided a crucial sanity check on all messaging, sharing important insider insights and benefitting from our broad network to ensure the festival’s narrative was both credible and compelling. By guiding journalists through the nuances of the event, our expertise helped shape an authentic and engaging story that resonated far beyond the show floor.
In this industry, you can’t spell esports without crisis communication. We again took over responsibility for all the pain points that needed to be addressed and shared with the community, such as the sensitive task of postponing the summer edition of DreamHack 2023. By choosing the right strategies, ensuring alignment with global stakeholders, and closely accompanying every announcement, we ensured that no single “shitstorm” affected Freaks. On-site, we managed the end-to-end experience for over 70 journalists, securing multiple interview opportunities and facilitating extensive TV coverage to capture every moment of the high-stakes competition.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
