Freaks 4U Gaming is the leading 360° marketing agency for esports and gaming in Germany. In 2022, they organized the German DreamHack for the first time. To support the communication as well as managing media representatives on-site, we quickly took over responsibility for most of the external communications as well as internal announcements. By sharing important insider insights and benefitting from our broad network, we were able to host over 70 journalists and generate a lot of buzz regarding DreamHack Hanover for two years in a row.
In PR, you can’t spell esports without crisis communication. We again took over responsibility for all the pain points that needed to be addressed and shared with the community, such as postponing the summer edition of DreamHack 2023. In choosing the right strategies and closely accompanying the announcements, no single “shitstorm” affected Freaks.
We further secured multiple interview opportunities as well as generating brand awareness.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
