With an average reach of 8.5 million viewers per episode, Tatort is one of Germany’s most iconic and widely watched TV series. Introducing Counter-Strike, a game deeply rooted in esports culture, to such a mainstream audience required a careful balance. The challenge was twofold: ensuring an authentic portrayal that would resonate with gamers while making the topic accessible and engaging for a general audience unfamiliar with esports. Additionally, aligning with game publisher Valve for content accuracy and licensing added another layer of complexity.
Our agency orchestrated the entire process, acting as the bridge between mainstream entertainment and gaming culture. We provided a sanity check on the script, refining narrative details to ensure a realistic representation of Counter-Strike and esports. From consulting on industry dynamics to guiding the show’s creators through the nuances of the game, our expertise helped shape an authentic and engaging story.
Beyond content accuracy, we facilitated crucial alignment with Valve, managing approvals and ensuring brand integrity. The result? A Tatort episode that introduced millions of viewers to esports in a credible, compelling, and culturally impactful way: a milestone moment for gaming’s presence in German mainstream media.
Not only are these guys better than I am at any video game ever created, they've also managed to carry our communications game. GG!
Anyone who isn't working with yellow house to get help for their business, press, or communications simply doesn't know what they're doing.
Literally me when I wake up in the morning and yellow house has already managed everything.
Our collaboration with yellow house runs as smooth as my Porsche 928. Vrooooom!
I just love these guys.
