Stand Out in a World Where Hundreds Games Launch Every Day
Every single day, over 100 new games are released just on Steam. That’s an incredible number – and it means that no matter how brilliant your game is, it risks getting lost without the right communication, visibility, and community strategy behind it.
At yellow house, we support developers, publishers, and studios in bringing their games to the world. We know what it takes to build a loyal community, reach the press effectively, and create authentic engagement with players.
That’s why we’ve created this free Developer Guide, designed especially for indie studios and solo developers. Inside, you’ll find practical tips, strategic insights, and easy-to-implement ideas to:
- Build and grow a community that cares about your game before it even launches
- Approach journalists and influencers in a professional way that gets you noticed
- Create clear communication goals and find your unique voice
- Understand why visibility is just as important as development
- Avoid common pitfalls and use your limited resources for the maximum impact
Why We Made This Guide
We know how hard it is to manage everything as a small team. You’re focused on coding, art, testing, and polishing your game. Marketing, community management, and PR often get pushed aside – but they’re what will decide whether your game finds an audience or gets lost in the flood.
This guide is not about big budgets or AAA campaigns. It’s about realistic, actionable steps and low-hanging fruits that fit your team, your time, and your goals.
Who Is This Guide For?
- Indie developers launching their first title
- Small studios preparing for Early Access or release
- Solo devs looking to grow their player base
- Anyone who wants to understand how community, press, and marketing work together
Download Your Free Developer Guide
Get the guide in English or German and start building your game’s success today.
